Here's a neat way to generate a hook for your (fantasy) adventure:

Here's a neat way to generate a hook for your (fantasy) adventure:
http://www.rpgalchemy.com/dungeon-world-adventure-builder/
Fill out the blanks:
We are exploring ___ that lies ___ seeking the ___.
We are here to ___ guarded by ___ and ___.

Either curate several options and mix them and/or  alter them with the Aladdin technique by John Fiore:
https://plus.google.com/113913096608545423730/posts/2VCXxWkmVHQ
http://www.rpgalchemy.com/dungeon-world-adventure-builder/